Co-founder pitches, sourced and curated.

The Idea
PetCool is a mobile app that turns pet ownership into a shared experience. Mini-games to play with your pet, daily bonding challenges, and a way to save memories. Think Duolingo meets pet care. Free to start, with a premium tier that also donates to animal shelters.

Who It's For
The 70M+ US pet households who feel guilty they're not doing enough with their animals.

What's Built
One year in. MVP was targeting a May launch, iOS-first. Pre-launch at time of posting.

Early Traction
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Their Background
Product manager with a track record across multiple startups. Drove 4x revenue growth at Go México and launched a new product to $1M in Q1-Q2, grew Yana's user base 80% per quarter as a PM consultant, and delivered a 20% retention increase and 30% engagement lift at Hichee.com. Marketing degree from ITESO, Reforge member.

What They Need
A technical co-founder to build and own the product.

The Idea
MITRA is a platform that lets professionals create, monetize, and manage their own B2B events without prior experience. Think Kajabi or Teachable but for in-person events: removing the traditional intermediaries and letting industry experts host high-quality gatherings that generate real revenue.

Who It's For
Thought leaders and industry experts who want to monetize their knowledge through events, and B2B companies looking for more authentic, high-value alternatives to the standard conference circuit.

What's Built
Close to a year in. Detailed product vision, GTM strategy, and a list of interested beta users in place. Already has one technical co-founder, looking for a second to join as an equal partner.

Early Traction
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Their Background
Commercial Director at Reuters Events, where she built the entire event portfolio to $10M/year in annual revenue. Launched Reuters Next during the pandemic, reaching 2 billion people and featuring world leaders including Justin Trudeau, Christine Lagarde, and CEOs from Google, Airbnb, and Meta. BA in International Relations.

What They Need
A second technical co-founder excited to build the platform from the ground up.